INFINITI AND AMAZON CANADA TEAM UP FOR COBRANDED PROGRAMSep 27th, 2019
We are happy to inform you that the cobranded program between Infiniti Canada and Amazon Canada – launched in July and in effect until Oct. 31 – has resulted in over 450 test drives at Infiniti retailers across Canada!
The program itself is really quite simple. It works by having qualified Amazon customers, register for a test drive at their local Infiniti dealership. Those customers that do come in and take a test drive, are awarded with a $50 gift card to shop on Amazon.ca!
“Collaborating with Amazon Canada places Infiniti at the forefront of digital marketing innovation,” said Adam Paterson – Managing Director of Infiniti Canada. “It also provides an enhanced experience for customers to seamlessly and consistently engage with Infiniti both online and in-person.”
The cobranded program also included Amazon Canada’s first shoppable test-drive experience, which took place at the Yorkdale Shopping Centre, from September 13-22. The custom pop-up resembled an upscale house, and promoted Infiniti’s new brand mantra: Luxury Should Be Lived In! This mantra celebrates the idea that that luxury should be real, enjoyed, and lived in. The pop-up also featured the all-new QX50 as its centerpiece, which visitors could register to test-drive on-site!
This program ultimately provides a new and unique way for the Infiniti brand to connect with Amazon Canada customers. Therefore if you are an Amazon.ca customer, and would like to take an Infiniti out for a test drive, then we invite you to book an appointment with us at our Guelph Infiniti Dealership, to take advantage of this great program (offer valid until October 31st or while supplies last).
943 Woodlawn Rd W
Guelph, ON N1K 1C9
Phone: (519) 515-1400